Please complete the following position statement form.
As an example, here's our position statement:
PositionLab is a marketing consulting
company serving small to mid-sized services-oriented companies by
helping them develop the best position for their company and promote that
position successfully in the marketplace. Unlike other consultancies
(advertising agencies, PR firms, etc.) we uniquely focus on your
marketing position which ensures that all your marketing efforts emanate
from a solid, defendable, desirable position–making
it easier for customers to buy.
Our company (insert company name, e.g., "Standing and
Cornish")
is (who you are, e.g., "a law firm")
serving (target market you serve, e.g., "high net worth
individuals in the tri-state area")
offering (what you offer/what need you fill "estate
planning services")
Unlike (who you compete against; don’t leave this blank—at the very least, you compete
against prospects doing this themselves or choosing to do nothing at all; e.g.,
"large firms")
we (what is unique about you, e.g., "focus on family
harmony")
which (the primary benefit/value proposition, e.g., "ensures
your family will be well cared for")